Privacy Policy

Privacy Policy

This policy (together with our terms of use and any other documents referred to in it, including Legal Notice) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

“Website” means

“Services” means any service(s) to be provided by The Chord Company Ltd via the website.

Any terms not defined in this Privacy Notice shall have the same meaning as set out in the The Chord Company Ltd Terms and Conditions.

The Chord Company Ltd adheres to the General Data Protection Regulation (GDPR) 2018.  For the purpose of the regulation, the Data Controller is The Chord Company Ltd, Chord Company House, Millsway Centre, Amesbury, SP4 7RX, UK. (“The Chord Company Ltd”, “we” or “us”).

Our nominated representative for the purpose of the regulation is the Data Protection Officer, The Chord Company Ltd, Chord Company House, Millsway Centre, Amesbury, SP4 7RX, UK.

Any personal data that you may give us, including your e-mail address, will be stored in a secure database to enable us to fulfill your information request, create and maintain your account, communicate with you in relation to your account, provide you with product updates, provide requested services, and advertise promotional offers.

Information about you is an important part of our business and we are not in the business of selling or renting it to others. The information we store about you may be shared, where necessary, with our subsidiaries and authorised distributors and retailers who may need to contact you regarding your account, new products, services and promotional offers. You will be contacted by them only if you have selected to receive such information when inputting your personal preferences in your member profile or account.

Your Information

By registering with the Chord Company website you consent to The Chord Company Ltd storing, using and disclosing the data you provide in the manner and for the purposes described in this Privacy Policy. You agree to provide accurate, current, and complete information required to register with any service and at other times as may be required in the course of using any service. You further agree to maintain and update your data as required to keep it accurate, current, and complete. The Chord Company Ltd may terminate your right to use any or all of any Service if any information you provide is false, inaccurate or incomplete as determined by The Chord Company Ltd in its sole discretion. You agree that The Chord Company Ltd may store and use the data you provide for use in providing any service, including but not limited to, maintaining your account and billing fees to your credit card (if applicable).

If you do not want The Chord Company Ltd to send you information you can deselect this option when setting your preferences when you register. If you have already registered you can change your preferences by emailing or writing to The Chord Company Ltd, Chord Company House, Millsway Centre, Amesbury, SP4 7RX, UK.

The main source of data collection is via our product registration and other website-based enquiry forms.

From time to time The Chord Company Ltd may hold competitions or prize draws, as part of which we may request contact information from you when you enter. If you are a winner, we will notify you and with your permission, display your first name and city on our media channels, or wherever we announce the winners.

We may occasionally ask you to participate in voluntary surveys. These surveys are intended to improve our service. Any personal data collected will be used only by The Chord Company Ltd (unless we specify otherwise in advance of your participation).

We do not disclose information about identifiable individuals to our advertisers. However, we may share with them aggregate survey result information about our customers/users.

User Account and Service Security

As a registered user of the Service, you may receive or establish an account (“Account”). You are solely responsible for maintaining the confidentiality and security of your account. You should not reveal your account information (including your password) to anyone else, and must not use, or attempt to access or use anyone else’s account. You are entirely responsible for all purchases and other activities that occur on or through your account, and you agree to immediately notify The Chord Company Ltd of any unauthorised use of your account or any other breach of security. The Chord Company Ltd shall not be responsible for any losses arising out of the unauthorised use of your account.

We maintain administrative and procedural safeguards in connection with the collection, storage and disclosure of personal data. However, while we strive to protect your personal data, we cannot guarantee its absolute security or ensure that personal data will never be disclosed in ways outwith our control and not otherwise described in this Privacy Policy. Our security procedures mean that we may occasionally request proof of identity before we disclose your personal data to you.

You understand and agree that any material downloaded from the website is downloaded at your own discretion and risk and that you will be solely responsible for any damages to your computer system or loss of data that may result from any such material downloaded.

Collection and Use of Personal Data About Customers

The information we learn from you helps us personalise and continually improve your experience at The Chord Company Ltd.  We also use this information to improve our website, prevent or detect fraud or abuses of our website and enable third parties to carry out technical, logistical or other functions on our behalf. Here are the types of information we gather:

Information you give us: we receive and store any information you enter on our website or give us in any other way. You can choose not to provide certain information but that will mean that you might not be able to take advantage of certain of the website features.

Automatic information: we receive and store certain types of information whenever you interact with us. For example, like many websites, we use “cookies” and we obtain certain types of information when your web browser accesses the website. A number of companies offer utilities designed to help you visit websites anonymously. We will not be able to provide you with a personalised experience at the website if we cannot recognise you, so you should be aware that we use cookies.

E-mail communications: we may receive a confirmation when you open an e-mail sent by The Chord Company Ltd if your device/software supports such capabilities.

Information from other sources: we might receive information about you from sources other than the website –  eg. correspondence and telephone calls with us and add it to your account information

How we use Cookies and other automatic tracking systems

Cookies are alphanumeric identifiers that we transfer to your device/s through your web browser to enable our systems to recognise you.

We may obtain information about your general internet usage by using a cookie file which is stored on your device. Cookies contain information that is transferred to your device. They help us to improve our website to deliver a better and more personalised service. They enable us to estimate our audience size and usage pattern, store information about your preferences and so allow us to customise our website according to your individual interests, speed up your searches and recognise you when you return to our website.

The “Help” menu on the menu bar of most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie and how to disable cookies altogether. If you leave cookies turned on, be sure to sign off when you finish when using a shared computer/device.

You can always choose not to provide information and not to accept cookies, even though it might be needed to take advantage of certain website features.

As is true of most websites, we gather certain information automatically and store it in log files. This information includes Internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), referring/exiting pages, operating system, date/time stamp and clickstream data.

We use this information, which does not track or identify individual customers, to analyse trends, administer the website, track customer movements around the website and to gather demographic information about our customer base as a whole. The Chord Company Ltd will not use the information collected in this way to market directly to a customer.

In some of our e-mail messages we use “click-through URLs” linked to content on our website. When a customer clicks one of these URLs, they pass through our web server before arriving at the destination page. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of communications with our customers.


We occasionally employ other companies and individuals to perform functions on our behalf. Examples include delivering goods, sending postal mail and e-mail, removing repetitive information from customer lists, analysing data, IT support, providing marketing assistance, processing credit card payments and providing customer service. They have access to your personal data needed to perform their functions, but may not use it for any other purposes. Further, they must process personal data in accordance with this Privacy Policy and in accordance with GDPR.

Business transfers

As we continue to develop our business, we might, during the process of growth and evolution, sell elements of the business (or subsidiaries) or add to it. In such transactions, customer information generally is one of the transferred business assets but remains subject to any pre-existing Privacy Policy (unless, of course, the customer consents otherwise). Also, in the unlikely event that The Chord Company Ltd or substantially all of its assets are acquired by a third party, personal data held by The Chord Company Ltd about the customers will of course be one of the transferred assets.

Protection of The Chord Company Ltd and others

We release your account details and other personal data when we believe release is appropriate to comply with law, to enforce or apply our Terms and Conditions and other agreements or to protect the rights, property or safety of The Chord Company Ltd, our users or others. This includes exchanging information with other companies and organisations for fraud protection and credit risk reduction. Obviously, however, this does not include selling, renting, sharing or otherwise disclosing personal data for commercial purposes in a way that is contrary to this Privacy Policy.

Whenever we transfer personal data to countries outside of the European Economic Area in the course of sharing personal data as set out above, we will take all steps reasonably necessary to ensure that your data is transferred securely and in accordance with this Privacy Policy and in accordance with GDPR. By submitting your personal data you agree to this transfer, storing and/or processing.

Unfortunately, the transmission of information by the internet is not completely secure. Although we do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our website. Any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try and prevent unauthorised access.

Your Rights

Our website may, from time to time, contain links to and from the websites of our partner networks, distributors, advertisers and affiliates. If you follow any link to any of these websites, please note that these website have their own privacy policies and that we do not accept any responsibility or liabilities for these policies. Please check these policies before you submit any personal data to these websites.

GDPR gives you the right to access information held about you. Your right of access can be exercised in accordance with the regulation.

Changes to our Privacy Policy

Any changes that we make to our Privacy Policy in the future will be posted on this webpage and, where appropriate, notified to you by e-mail.


This legal notice shall be governed by and construed in accordance with English law. Disputes arising in connection with this legal notice shall be subject to the exclusive jurisdiction of the English courts.
© The Chord Company 2018

If you are a registered member of the website and wish to terminate your account with us, please send an email request to, specifying which the account/s you wish to be terminated.