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The Chord Company demo room is purpose-built for research and development. It is used daily, for testing and demonstrating our range of hi-fi and home cinema interconnects, speaker cables and accessories. It is designed to replicate (as far as possible) a typical listening environment.
The equipment varies enormously. We have at our disposal, an extensive and ever-changing range of hi-fi and home cinema equipment, from entry level to high-end. This allows us to develop cables on the level of equipment they are most likely to be used with. We like to experiment with components from as many manufacturers as possible, ensuring a consistent performance.
The demo room is at the heart of the company and allows us incredible freedom. Prototype cables can easily be modified, geometries can be changed and the result tested almost immediately.
It is also a great place to play your favourite music..
We recently got hold of some lovely Ether headphones from Mr Speakers (open and closed back variants) – which, via our new ShawCan headphone cable, have been teamed up with a Meridian Prime headphone amp/power supply combo. Source is a Cyrus CD player, hooked-up via a ChordMusic interconnect.
This is an intimate musical experience from a simple, high quality Anglo-American hi-fi system. It takes up very little space and with no loudspeakers, there’s virtually zero noise pollution! Perfect for those of us whose tastes are sometimes called into question by friends, family, colleagues, pets etc.
Chord Co staff (clutching their favourite CDs) have been forming an orderly queue…
The striking (some might say retro?) looks of the new Rega amplifier are complemented by its classy performance. According the manufacturer:
“The Elex-R is a sublime blend of the Brio-R design with the power circuits and advanced phono stage of the Elicit-R. Rega’s engineers have achieved the perfect balance of power, control and dynamics, delivering a performance that always puts the music first.”
Whatever the reason, it works very well with the faultless input from the Moon 180 Mind streamer and delivers a room full of music, courtesy of the Neat Momentum SX5i loudspeakers.