The Chord Company has been designing and hand-building cables for hi-fi and home cinema in England since 1985.  We know just how important cables are and how the correct interconnect, HDMI, power and speaker cable can transform the experience and pleasure of listening to your favourite pieces of music or watching your favourite movies.

Cables are not and never have been, an accessory. They are a vital part of your system and choosing the right cable is more important today, than it ever has been.

Sarum – done to a ‘T’
Our renowned Sarum cables have had a facelift.

We have incorporated our unique Taylon® insulation technology into the Sarum Super ARAY design.

Two-years ago, we discovered Taylon®, a new, high-technology alternative to PTFE. Taylon® eliminates the temperature related phase instability and mechanical variation that mars the sonic and musical performance of PTFE. That discovery led to the introduction of ChordMusic, our flagship range, cables who’s remarkably natural, musically communicative and expressive performance challenged the best and most expensive cables available.

Now the new Sarum T makes Taylon® performance more affordable.
By adding Taylon® primary insulation to the established Super ARAY tuning technology of the original Sarum cable range, the new Sarum T offers a huge leap forward in musical performance.
It offers the same natural sense of rhythm, pace, musical energy and presence that defines ChordMusic, but in a simplified design that costs considerably less, making the huge musical benefits of Taylon® much more widely available.

Original Chord Company Sarum interconnects and power cables can be upgraded too!
Please contact your preferred Chord Company Sarum retailer for more information.

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Chord Company News

High End Munich: 18-21 May 2017

The MOC in Munich hosts the HIGH END, the well-known, popular and successful specialist trade ...

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Eclipse Home Audio Systems and Chord Company cables

  ECLIPSE Home Audio Systems have announced that they will be offering a limited edition, ...

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Chord Company Sarum T arrives at Sound & Vision Show, Bristol 2017

The newly updated Sarum T range, featuring our exclusive Taylon® insulation which brings a major ...

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Chord Company: The Sweden Connection

Chord Company Managing Director, Alan Gibb, reports from Sweden on the thriving hi-fi scene and ...

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Chord Company Sarum T arrives at Sound & Vision Show, Bristol 2017

The newly updated Sarum T range, featuring our exclusive Taylon® insulation which brings a major ...

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Chord Clearway Analogue interconnects now available

The long awaited Clearway Analogue interconnects are here. Available in RCA/DIN/XLR formats and ...

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ChordMusic launch feature in Hi-Fi Pig May 2016

Check out the latest copy of Hi-Fi Pig and the big ChordMusic promo feature.  The ...

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Chord Company: The Sweden Connection

Chord Company Managing Director, Alan Gibb, reports from Sweden on the thriving hi-fi scene and ...

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Press Release: The new Chord Company cable ranges

  The Chord Company’s product portfolio now comprises seven distinct ranges, from the entry-level ...

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Metropolis Studios – Mastering music with Chord Signature Tuned ARAY

  We are extremely pleased and proud to announce that Stuart Hawkes, Mastering Engineer at ...

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Alchemy Mastering with Chord Sarum Super ARAY

We are very pleased to announce that Chord Sarum Super ARAY mains cable is now ...

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ChordMusic – Product of the Year: Hi-Fi Review Magazine (Hong Kong / China)

We are honoured to receive the Product of the Year award from Hi-Fi Review Magazine ...

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Product review: Chord Clearway Analogue RCA interconnect – Hi-Fi Choice 420

“Clearway gives you every reason to re-explore your music collection.” – Hi-Fi Choice 420   Read the ...

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Hi-Fi+ Awards 2016 – Analogue Audio Cable of the Year: Chord Sarum Super ARAY

If this system’s sense of easy musical expression, expansive dynamics, and rhythmic flow set ...

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AV Tech Media Awards 2016/17 – Best Cable Loom: Chord Clearway and Shawline

In combination the cables assist in conveying the atmosphere of more complex recordings, while preserving ...

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