The Chord Company has been designing, building (and refining) award-winning audio and video cables in England since 1985. Cables are not and never have been just an accessory. They are a vital part of any system and choosing the right cable is more important today than it has ever been. The correct interconnect, power or speaker cable can transform the experience and enhance the pleasure of your favourite music or movies.

Staffed by a dedicated team of music fans, music makers, film-lovers and gamers, the company has grown steadily in size and stature. From a purpose-built HQ near historic Stonehenge in Wiltshire, the company has become internationally renowned for creating high-performance, value-for-money products to suit any level of system or budget.

Please note – product appearance, technical specification and guide price can change at any time with little notice, but that’s because we are constantly finding ways to improve our products. Opinions expressed here, including product performance characteristics and perceived improvements to audio and video reproduction are largely subjective, so rather than take our (or a reviewer’s) word on this, we strongly suggest you seek a nearby Chord Company retailer, arrange a demonstration with your favourite tunes and make up your own mind..

Our new Taylon®-enhanced Sarum range expands to include analogue and digital interconnects, loudspeaker, power, USB and streaming cables

What is Taylon®?
In 2015 we discovered a new, high-technology alternative to PTFE. Taylon® eliminates the temperature related phase instability and mechanical variation that mars the sonic and musical performance of PTFE. It led to the introduction of our flagship ChordMusic range, who’s remarkably natural, musically communicative and expressive performance challenged the best and most expensive cables available.

New Sarum T makes Taylon® performance more affordable.
By adding Taylon® primary insulation to the established Super ARAY tuning technology of the original Sarum cable range, the new Sarum T offers a huge leap forward in musical performance.
It offers the same natural sense of rhythm, pace, musical energy and presence that defines ChordMusic, but in a simplified design that costs considerably less, making the huge musical benefits of Taylon® much more widely available.

Original Sarum interconnects and power cables can be upgraded too!
Please contact your preferred Chord Company Sarum retailer for more information and to arrange a demonstration.

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Chord Company Favourites

Shawline range

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ChordOhmic speaker plugs

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ChordMusic range

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Chord Company News

Product review: Chord Signature XL speaker cable – Hi-Fi Statement (Germany) Dec 2018

“The Signature XL elicits the last bit of quality and replay realism from an already ...

“ChordMusic has a natural quality of vocal texture and instrumental timbre that can be beguiling.” “...

this set of cables provides a splendid array of sonic highlights

We are very pleased to announce that Chord Company C-line and Clearway have won the ...

Please join us at the UK’s largest dedicated hi-fi show – in the heart of ...

Just in time for the festive season comes our latest XLPE-updated speaker cable. As per ...

We are proud to announce the arrival of Chord SignatureXL, the latest evolution of a ...

New Signature Digital and Signature USB interconnects get new, improved ARAY tech Signature range digital ...

The new What Hi-Fi? listening rooms in London (Paddington) and Bath are now fully operational. ...

We are very pleased to announce that the Chord Company ChordMusic has been awarded Interconnect ...

We were over the moon to collect 2 awards from What Hi-Fi? magazine! Best analogue interconnect ...

“I connect the Shawline to my phono stage preamp and there is no real evidence ...

“The Chord Company loom conveys the rhythmic flow of the music skillfully, getting the foot ...

We were over the moon to collect 2 awards from What Hi-Fi? magazine! Best analogue interconnect ...

New Signature Digital and Signature USB interconnects get new, improved ARAY tech Signature range digital ...

Preserve your tone with Chord Company Cream – a high definition instrument cable. A must-have tool ...

“Very very few are the budget systems that don’t feel the benefit of the ...

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